Are Advertisers Picking Up A Jerkboy Paradigm Shift?

Exhibit Audi:

I’m not surprised by this welcome turn to the masculine side. It is inevitable that as Western society becomes in practice more womanly, the rebellious, unquenchable spirit of boys and men would find renewed purpose pushing back against the zeitshrike of the age. I predict far fewer “goofball dad” commercials in the near future, and far more “dark triad rule breaker” commercials that make high T feminists swoon with a lethally dissonant combination of butthurt rage and muffpert craze.

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